Context:
Vlan is the leader in free regional press, offering diversified communication solutions. With an ecosystem that combines print, digital and social media, Vlan offers cross-media solutions to meet different needs. Close to its readers, in addition to its numerous articles on local/regional life and its various thematic sections (agenda, practical information, real estate files, etc.), VLAN is first and foremost the newspaper of good deals for your local merchants.
Need:
Vlan’s objective was to offer digital tools to boost the reading experience and respond to new mobile trends. The brand was looking for a solution to bridge the gap between the paper guide and digital through connected newspapers.
The press has been particularly impacted by the emergence of new technologies, and it was essential to rethink the business model in order to capture new audiences through mobile use.
Objectives:
- Simplified book management
- Optimized reading path
- Develop audience loyalty through an innovative service
Solution:
- Develop a white-label based LTU mobile app that incorporates our visual recognition algorithm, with additional features, available on iOS and Android devices.
- Enable our visual recognition on article pages, to associate multimedia content (videos, audio files, older articles, etc.) from LTU’s SaaS platform.
- Activate our visual recognition on advertising spaces, to initiate a new offer of augmented inserts, and thus modernize the business model of advertising spaces.
- Identify behavioral patterns through the data collected, to rethink and optimize the reading path.
