Context:
Kantar Media Group, a global leader in data, research and consulting, is a London-based brand research and consulting institute. The evidence-based data and research institute provides actionable insights and recommendations to clients around the world. Kantar Media collects data digitally and shares its interpretations in real time, at scale and speed. The institute has self-service solutions that deliver results the same day, and more in-depth diagnostic solutions that require more time.
Need:
World-renowned marketing and market research agency, Kantar Media, needed computer vision technology to accelerate online information gathering to measure brand visibility and facilitate the creation of visibility and reputation reports.
Objectives:
- Low resource requirements
- Significant gain in work efficiency
- Improvement of their services
Solution:
- Provide our Visual Search technology to identify the presence of products on targeted sites, easily integrated into Kantar Media’s environment of third party technologies such as crawling.
- Provide access to our technology in license mode. This allows a local integration of the technology and guarantees a total confidentiality for the data of Kantar Media’s clients (the LTU team has no visibility on the requests made).
