Context :
Invader is a French artist who has been putting his little mosaics on city walls since 1996. If the first works represented the pixelated and mythical aliens in Taito’s games, the themes have changed since then, and his playground has moved from the streets of Paris to the people of the world.
Flash Invaders has 70,000 players and 3 million flashes. Released on iPhone and Android in 2014, the game aims to earn points by shooting or flashing Invader creations.
Need
We all know the Invaders mosaic murals. The street art artist behind these nearly 3,000 mosaics placed around the world wanted a mobile game that would allow passers-by to interact with these works. Inspired by arcade games, the LTU team developed a game experience based on the street artist’s alien hunt.
Objectives :
- Enriching the artistic work with an entertaining and viral experience
- Perpetuate over time the popularity of these mosaics and the recognition of the artist
- Federate a large and active community
Solution :
- Activate our visual recognition on all mosaics
- Combine visual recognition with geolocation to manage scores
- An SDK has been delivered to enable an in-app scan functionality (available on Android and iOS)
