Paco Rabanne Parfums

Connected samples campaigns

Need

Fragrance and beauty brands suffer from a lack of visibility on ROI of their sampling campaigns. They are willing to improve the decision journey with engaging sampling campaigns as well as to limit interruptions in the buying process from the sample discovery to the final purchase.

Key performance indicators

4 campaigns
11 markets worldwide
8,7% engagement rate

How we help

The solution delivered to Paco Rabanne consists in activating our visual recognition on the samples and enriching them with digital content such as links to e-commerce websites and further contents of the brand’s universe (videos, gif, online games, etc.).

LTU visual recognition was integrated via an API key into a Facebook Messenger chatbot attached to the Paco Rabanne Parfums Facebook page.

LTU has enabled an easy implementation for an international campaign (10 countries additionally to the Travel Retail network), without impacting the sample designs. Indeed, LTU technology allows the association of different contents for each country, even though the product has the same design for all markets.

There are many benefits for Paco Rabanne Parfums : a better visibility on the performance of its sample campaigns thanks to flash and click reporting (measurement of the level of engagement by market, growth of traffic to its Youtube media, social networks, and on many more channels). The brand also gained a better understanding of its consumers’ behaviors, and possible optimizations of its marketing and sales forces for its next sample campaigns.